Samsung Blu-Ray Disc
The next-generation of DVD, known as Blu-Ray, increases storage to 50Gb and allows for amazing HD-TV quality images plus hours of bonus features.
Samsung used BlueCasting to spread the word to thousands of consumers in New York's Times Square as part of the USA launch of the new format.
Visitors to NYC were BlueCast an invite to find out more about Blu-Ray and were able to text a shortcode to change content on the Samsung giant screen in Times Square.
BMW Z4 Coupe
BlueCasting Promotional Videos for New BMW Sports Car
The new BMW Z4 Coupé. Need we say any more? We really, really want one -- as do lots of potential customers who have downloaded the lovely promotional video of the new car from BlueCasting systems around London.
Working with Titan Outdoor and WCRS Advertising we're delivering a lovely clip of the new car in action, allowing commuters to take the clip away with them on their phones.
Wimbledon 2006
IBM Uses BlueCasting for On-Demand Score Updates
Working with Ogilvy & Mather London we've BlueCast-enabled trees and grass at London's Broadgate financial centre.
Visitors are encouraged to activate Bluetooth and receive the very latests scores from Wimbledon, delivered via BlueCasting and a very clever XML feed which updates for the duration of the championship.
London Fashion Week
In most people's view 'filter' and 'coffee' go hand in hand so we were delighted when we got the call from Lavazza to help them out with London Fashion Week.
Keeping the bright young things even brighter, Lavazza used BlueCasting to deliver free coffee vouchers to mobile phones at London's most glamorous fashion event.
The campaign leveraged Lavazza's existing 'First Class Coffee' images to produce a really stunning invitation to sample free coffee. The campaign created a buzz on many levels [pardon the pun, we just couldn't resist] as fashionistas from around the world enabled Bluetooth and got sent the campaign message.
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